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Dell PowerMax vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerMax
Ranking in All-Flash Storage
7th
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
84
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.0%, down from 4.1% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 8.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Moin-Shah - PeerSpot reviewer
Seamless management and exceptional performance facilitate efficient data handling
I have not faced significant problems or challenges with Dell PowerMax NVMe during this time, although one area for improvement is its user-friendliness, as it's a bit engineer-oriented. Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging, yet it's not a big deal for me. With user experience in mind, an improvement for Dell PowerMax NVMe could be clearer total capacity measurements from snapshots and clones, which should be more visible for better planning. Additionally, a template script from PowerMax could assist customers in easily integrating their API-interconnected systems without needing extensive knowledge. To improve regarding scripts, I recommend that if a customer wants to automate snapshots from other systems, Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is very straightforward to set up."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The most valuable features of this solution are its ease of use and performance."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"It has good, reliable, fast storage."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"Dell PowerMax NVMe has good scalability and performance."
"The optimization of the cache memory of each engine and the use of persistent memory."
"It is easy to manage and upgrade."
"PowerMax is a compact high-performance appliance. It is one of the best devices in terms of performance specs. It includes an NVMe All-Flash Array."
"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."
"I am impressed with the tool's reliability since we see a few hardware failures with it. Also, the solution's replication configuration is good."
"The compression and deduplication are the most valuable features because of the cost savings."
"The UI is very easy to use. We can add volumes and manage them easily."
"The most valuable features in Pure Storage FlashArray are deduplication and active cluster."
"I find two features of Pure Storage most valuable. The first is the "safe mode" function, and the second is its simplicity."
"The job of support for the storage engineers dramatically changed. We know more quickly the automation of the provisioning. We can now focus on things that bring more value to the company than just managing storage."
"The amount of data that I have moved to it from legacy storage has enabled us to retire units that are three or four times the physical size."
"Cost, racial per terabyte, and speed is why we chose PureStorage. It was no brainer."
"The management features are well organized and they have a very good dashboard."
"The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring."
"The most valuable feature is how it simplifies the management of the SAN."
 

Cons

"We've seen that when we create a POD in synchronous mode, it increases the latency."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"I would like to see replication and DR features in the next release of this solution."
"In the future, I would like to see integration with enterprise backup systems."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"There are some challenges with data encryption and reduction."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"They can make the GUI better, especially for the ones that come out of the box. We did encounter a bit of difficulty in setting up the storage. We had to deploy Solutions Enabler on a Linux machine to be able to fully interact with the storage. They need to upgrade the web interface for the management of the storage that comes out of the box. The management interface for NFS is also a bit old and not very intuitive."
"Remove the need for physical or hardwired virtual servers to run consistency groups, instead make the expensive array controllers handle that."
"There is some room to grow, especially with some of the installation quirks."
"The price could be lower, and we are unhappy with the price."
"The technical support is lacking. We are working with Dell EMC to get some better understanding of this."
"I'd like to see the dedup and compression improve. Two to one is not very good. We should be getting something like three, four, or five to one."
"Dell PowerMax or Symmetrix is a block-level storage and unified storage, supporting both NAS and SAN. One area for improvement would be integration with public cloud services."
"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."
"The product should improve its response time. I have also encountered issues with its configuration."
"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"We did have one hiccup with the integration of vCenter. When we were installing Pure Storage, we were using vCenter 6.7, which defaults to the HTML5 Web Client. The current plugin for Pure Storage doesn't show up in that client at all. You have to go and use the legacy FlexFlash client to see the Pure Storage plugin in vCenter."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
"Improved reporting on the deduplication and compression functionality would be beneficial."
"One requested enhancement yet to manifest is the scheduling of snapshot replications."
"Pure Storage FlashArray could improve by being more secure."
"They have a product, FlashBlade, which is their object storage integration, and that's something that we haven't integrated with yet. This might be an area for additional focus as it would play into scalability, because the very nature of object storage is that it's infinitely scalable."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Our licensing fees are $500,000+ USD."
"With VMware, we pay $300,000 annually."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Given its price, Pure is not the first option."
"The support cost per array is about $20,000 a year for 24/7 support."
"We pay approximately $50,000 USD per year in licensing fees."
"The tool is very expensive."
"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"The cost has room for improvement."
"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."
"FlashArray is expensive, but the quality justifies the price."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"The licensing is $100,000."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
"For us, as the customer, it reduced the price of the management."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
9%
Educational Organization
30%
Computer Software Company
13%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell PowerMax vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
855,080 professionals have used our research since 2012.
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